myAudi
Reinventing the digital experience of a premium automotive brand
2019
web
rwd
app
myAudi
Reinventing the digital experience of a premium automotive brand
2019
web
rwd
app
myAudi
Reinventing the digital experience of a premium automotive brand
2019
web
rwd
app
myAudi
Reinventing the digital experience of a premium automotive brand
2019
web
rwd
app
Intro
myAudi is the gateway to Audi digital ecosystem. It is a core touchpoint that extends and elevates the overall experience. But over time, it lost the spark that once made it stand out.
Intro
myAudi is the gateway to Audi digital ecosystem. It is a core touchpoint that extends and elevates the overall experience. But over time, it lost the spark that once made it stand out.
Intro
myAudi is the gateway to Audi digital ecosystem. It is a core touchpoint that extends and elevates the overall experience. But over time, it lost the spark that once made it stand out.
Challenge
What started as a functional interface needed to evolve into something more. Something intuitive, bold, and inspiring. The redesign set out to reimagine myAudi from the ground up, delivering an experience that does not just meet expectations but exceeds them.
Challenge
What started as a functional interface needed to evolve into something more. Something intuitive, bold, and inspiring. The redesign set out to reimagine myAudi from the ground up, delivering an experience that does not just meet expectations but exceeds them.
Challenge
What started as a functional interface needed to evolve into something more. Something intuitive, bold, and inspiring. The redesign set out to reimagine myAudi from the ground up, delivering an experience that does not just meet expectations but exceeds them.
Challenge
What started as a functional interface needed to evolve into something more. Something intuitive, bold, and inspiring. The redesign set out to reimagine myAudi from the ground up, delivering an experience that does not just meet expectations but exceeds them.
Discovery
Other industries set the standards for simplicity, raising expectations in the automotive sector. At the same time, data showed that myAudi was falling behind competitors, leaving customers without best-in-class experiences — a clear mismatch with what the Audi brand represented.
Discovery
Other industries set the standards for simplicity, raising expectations in the automotive sector. At the same time, data showed that myAudi was falling behind competitors, leaving customers without best-in-class experiences — a clear mismatch with what the Audi brand represented.
Discovery
Other industries set the standards for simplicity, raising expectations in the automotive sector. At the same time, data showed that myAudi was falling behind competitors, leaving customers without best-in-class experiences — a clear mismatch with what the Audi brand represented.
Discovery
Other industries set the standards for simplicity, raising expectations in the automotive sector. At the same time, data showed that myAudi was falling behind competitors, leaving customers without best-in-class experiences — a clear mismatch with what the Audi brand represented.
Qualitative and quantitative insights from the discovery phase helped prioritize improvements and guide the design process toward a more user-friendly and effective product.
Qualitative and quantitative insights from the discovery phase helped prioritize improvements and guide the design process toward a more user-friendly and effective product.
Qualitative and quantitative insights from the discovery phase helped prioritize improvements and guide the design process toward a more user-friendly and effective product.
Qualitative and quantitative insights from the discovery phase helped prioritize improvements and guide the design process toward a more user-friendly and effective product.
Solution
Online Portal
The redesigned myAudi Portal showcases a clear and modern interface, carefully crafted to provide intuitive navigation and effortless interaction. Users will find an array of options and tools to explore. From checking the vehicle statuses such as fuel level, mileage, and alerts to scheduling service appointments and accessing roadside assistance.
Solution
Online Portal
The redesigned myAudi Portal showcases a clear and modern interface, carefully crafted to provide intuitive navigation and effortless interaction. Users will find an array of options and tools to explore. From checking the vehicle statuses such as fuel level, mileage, and alerts to scheduling service appointments and accessing roadside assistance.
Solution
Online Portal
The redesigned myAudi Portal showcases a clear and modern interface, carefully crafted to provide intuitive navigation and effortless interaction. Users will find an array of options and tools to explore. From checking the vehicle statuses such as fuel level, mileage, and alerts to scheduling service appointments and accessing roadside assistance.
Solution
Online Portal
The redesigned myAudi Portal showcases a clear and modern interface, carefully crafted to provide intuitive navigation and effortless interaction. Users will find an array of options and tools to explore. From checking the vehicle statuses such as fuel level, mileage, and alerts to scheduling service appointments and accessing roadside assistance.
Users can effortlessly view essential details such as fuel level, mileage, and maintenance alerts directly in the 'Overview' tab, ensuring they stay informed and proactive in managing the vehicle's well-being.
Users can effortlessly view essential details such as fuel level, mileage, and maintenance alerts directly in the 'Overview' tab, ensuring they stay informed and proactive in managing the vehicle's well-being.
Users can effortlessly view essential details such as fuel level, mileage, and maintenance alerts directly in the 'Overview' tab, ensuring they stay informed and proactive in managing the vehicle's well-being.
Users can effortlessly view essential details such as fuel level, mileage, and maintenance alerts directly in the 'Overview' tab, ensuring they stay informed and proactive in managing the vehicle's well-being.
The user interface has been optimized to deliver a seamless browsing experience across different devices. The app and portal design language, as well as the information structure, have been significantly unified.
The user interface has been optimized to deliver a seamless browsing experience across different devices. The app and portal design language, as well as the information structure, have been significantly unified.
The user interface has been optimized to deliver a seamless browsing experience across different devices. The app and portal design language, as well as the information structure, have been significantly unified.
The user interface has been optimized to deliver a seamless browsing experience across different devices. The app and portal design language, as well as the information structure, have been significantly unified.
Mobile app
The new myAudi app is even more convenient than before and offers better comfort in everyday use. Car dashboard, has been greatly simplified, information such as car status is now displayed in cards. Moreover, the introduction of a quick actions tile ensures instant access to essential vehicle functions.
Mobile app
The new myAudi app is even more convenient than before and offers better comfort in everyday use. Car dashboard, has been greatly simplified, information such as car status is now displayed in cards. Moreover, the introduction of a quick actions tile ensures instant access to essential vehicle functions.
Mobile app
The new myAudi app is even more convenient than before and offers better comfort in everyday use. Car dashboard, has been greatly simplified, information such as car status is now displayed in cards. Moreover, the introduction of a quick actions tile ensures instant access to essential vehicle functions.
Mobile app
The new myAudi app is even more convenient than before and offers better comfort in everyday use. Car dashboard, has been greatly simplified, information such as car status is now displayed in cards. Moreover, the introduction of a quick actions tile ensures instant access to essential vehicle functions.
Delivery
The new design prioritizes fluidity and responsiveness across all touchpoints. The updated design system not only elevates the visual appeal but also ensures a cohesive user experience, while the core system attributes remained unchanged.
Delivery
The new design prioritizes fluidity and responsiveness across all touchpoints. The updated design system not only elevates the visual appeal but also ensures a cohesive user experience, while the core system attributes remained unchanged.
The new design prioritizes fluidity and responsiveness across all touchpoints. The updated design system not only elevates the visual appeal but also ensures a cohesive user experience, while the core system attributes remained unchanged.
Delivery
The new design prioritizes fluidity and responsiveness across all touchpoints. The updated design system not only elevates the visual appeal but also ensures a cohesive user experience, while the core system attributes remained unchanged.
Outcome
The redesigned myAudi application and portal embody a unified, modernized product concept that aligns with Audi's vision of seamless, intuitive, and premium digital experiences.
Outcome
The redesigned myAudi application and portal embody a unified, modernized product concept that aligns with Audi's vision of seamless, intuitive, and premium digital experiences.
Outcome
The redesigned myAudi application and portal embody a unified, modernized product concept that aligns with Audi's vision of seamless, intuitive, and premium digital experiences.
Outcome
The redesigned myAudi application and portal embody a unified, modernized product concept that aligns with Audi's vision of seamless, intuitive, and premium digital experiences.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
Summary
The myAudi redesign is a transformative update that brings a host of improvements to the online portal and mobile app. It prioritizes clarity and ease of navigation across various devices, ensuring seamless access from desktops, tablets, and smartphones. The redesign redefines the digital Audi experience, making it more engaging, convenient, and visually appealing for Audi owners.
Summary
The myAudi redesign is a transformative update that brings a host of improvements to the online portal and mobile app. It prioritizes clarity and ease of navigation across various devices, ensuring seamless access from desktops, tablets, and smartphones. The redesign redefines the digital Audi experience, making it more engaging, convenient, and visually appealing for Audi owners.
Summary
The myAudi redesign is a transformative update that brings a host of improvements to the online portal and mobile app. It prioritizes clarity and ease of navigation across various devices, ensuring seamless access from desktops, tablets, and smartphones. The redesign redefines the digital Audi experience, making it more engaging, convenient, and visually appealing for Audi owners.
Summary
The myAudi redesign is a transformative update that brings a host of improvements to the online portal and mobile app. It prioritizes clarity and ease of navigation across various devices, ensuring seamless access from desktops, tablets, and smartphones. The redesign redefines the digital Audi experience, making it more engaging, convenient, and visually appealing for Audi owners.
1 m+
App downloads
The myAudi app has been downloaded more than 1,000,000 times, indicating significant user interest.
1 m+
App downloads
The myAudi app has been downloaded more than 1,000,000 times, indicating significant user interest.
1 m+
App downloads
The myAudi app has been downloaded more than 1,000,000 times, indicating significant user interest.
1 m+
App downloads
The myAudi app has been downloaded more than 1,000,000 times, indicating significant user interest.
#7
In the “Auto & Vehicles”
The application ranks 7th in the "Auto & Vehicles" category in Germany, which proves its popularity among users.
#7
In the “Auto & Vehicles”
The application ranks 7th in the "Auto & Vehicles" category in Germany, which proves its popularity among users.
#7
In the “Auto & Vehicles”
The application ranks 7th in the "Auto & Vehicles" category in Germany, which proves its popularity among users.
#7
In the “Auto & Vehicles”
The application ranks 7th in the "Auto & Vehicles" category in Germany, which proves its popularity among users.
4.5
App Store rating
Increase in app rating after redesign (from 3.8 to 4.5).
4.5
App Store rating
Increase in app rating after redesign (from 3.8 to 4.5).
4.5
App Store rating
Increase in app rating after redesign (from 3.8 to 4.5).
4.5
App Store rating
Increase in app rating after redesign (from 3.8 to 4.5).
Stakeholders
Audi AG, SinnerSchrader, Quartett Mobile, Büro am Draht
Lead Agency
SinnerSchrader
Images
Audi AG
Stakeholders
Audi AG, SinnerSchrader, Quartett Mobile, Büro am Draht
Lead Agency
SinnerSchrader
Images
Audi AG
Stakeholders
Audi AG, SinnerSchrader, Quartett Mobile, Büro am Draht
Lead Agency
SinnerSchrader
Images
Audi AG
Stakeholders
Audi AG, SinnerSchrader, Quartett Mobile, Büro am Draht
Lead Agency
SinnerSchrader
Images
Audi AG
