#product
myaudi
myaudi
myaudi
myaudi
2019
•
ios
ios
ios
ios
android
android
android
android
rwd
rwd
rwd
rwd
Reinventing the digital experience of a premium German automotive brand.
Reinventing the digital experience of a premium German automotive brand.
intro
myAudi is the gateway to Audi digital ecosystem. It is a core touchpoint that extends and elevates the overall experience. But over time, it lost the spark that once made it stand out. What started as a functional interface needed to evolve into something more. Something intuitive, bold, and inspiring. The redesign set out to reimagine myAudi from the ground up, delivering an experience that does not just meet expectations but exceeds them.
intro
myAudi is the gateway to Audi digital ecosystem. It is a core touchpoint that extends and elevates the overall experience. But over time, it lost the spark that once made it stand out. What started as a functional interface needed to evolve into something more. Something intuitive, bold, and inspiring. The redesign set out to reimagine myAudi from the ground up, delivering an experience that does not just meet expectations but exceeds them.
intro
myAudi is the gateway to Audi digital ecosystem. It is a core touchpoint that extends and elevates the overall experience. But over time, it lost the spark that once made it stand out. What started as a functional interface needed to evolve into something more. Something intuitive, bold, and inspiring. The redesign set out to reimagine myAudi from the ground up, delivering an experience that does not just meet expectations but exceeds them.
intro
myAudi is the gateway to Audi digital ecosystem. It is a core touchpoint that extends and elevates the overall experience. But over time, it lost the spark that once made it stand out. What started as a functional interface needed to evolve into something more. Something intuitive, bold, and inspiring. The redesign set out to reimagine myAudi from the ground up, delivering an experience that does not just meet expectations but exceeds them.
Research
Foundations based on data.
The discovery phase utilised a range of data sources to gain a comprehensive understanding of the product's current state. These included quantitative insights from system analytics tools and qualitative findings from usability studies, competitive analysis, user interviews, card sorting sessions, and other research methods.
Research
Foundations based on data.
The discovery phase utilised a range of data sources to gain a comprehensive understanding of the product's current state. These included quantitative insights from system analytics tools and qualitative findings from usability studies, competitive analysis, user interviews, card sorting sessions, and other research methods.
Research
Foundations based on data.
The discovery phase utilised a range of data sources to gain a comprehensive understanding of the product's current state. These included quantitative insights from system analytics tools and qualitative findings from usability studies, competitive analysis, user interviews, card sorting sessions, and other research methods.
Research
Foundations based on data.
The discovery phase utilised a range of data sources to gain a comprehensive understanding of the product's current state. These included quantitative insights from system analytics tools and qualitative findings from usability studies, competitive analysis, user interviews, card sorting sessions, and other research methods.
Concept
Premium product for the discerning.
The redesigned myAudi application and portal embody a unified, modernized product concept that aligns with Audi's vision of seamless, intuitive, and premium digital experiences.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
Concept
Premium product for the discerning.
The redesigned myAudi application and portal embody a unified, modernized product concept that aligns with Audi's vision of seamless, intuitive, and premium digital experiences.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
Concept
Premium product for the discerning.
The redesigned myAudi application and portal embody a unified, modernized product concept that aligns with Audi's vision of seamless, intuitive, and premium digital experiences.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
Concept
Premium product for the discerning.
The redesigned myAudi application and portal embody a unified, modernized product concept that aligns with Audi's vision of seamless, intuitive, and premium digital experiences.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
This transformation redefines how users interact with Audi digital ecosystem by integrating modern interactions, a reimagined information architecture, and a fresh visual design.
Unified and scalable system.
The new design prioritizes fluidity and responsiveness across all touchpoints. The updated design system not only elevates the visual appeal, but also ensures a cohesive user experience by applying a consistent design language across both the online portal and app.
Unified and scalable system.
The new design prioritizes fluidity and responsiveness across all touchpoints. The updated design system not only elevates the visual appeal, but also ensures a cohesive user experience by applying a consistent design language across both the online portal and app.
Unified and scalable system.
The new design prioritizes fluidity and responsiveness across all touchpoints. The updated design system not only elevates the visual appeal, but also ensures a cohesive user experience by applying a consistent design language across both the online portal and app.
Unified and scalable system.
The new design prioritizes fluidity and responsiveness across all touchpoints. The updated design system not only elevates the visual appeal, but also ensures a cohesive user experience by applying a consistent design language across both the online portal and app.
The user interface has been optimized to deliver a seamless browsing experience across devices, whether it is being accessed from desktop, tablet, or smartphone.
The user interface has been optimized to deliver a seamless browsing experience across devices, whether it is being accessed from desktop, tablet, or smartphone.
The user interface has been optimized to deliver a seamless browsing experience across devices, whether it is being accessed from desktop, tablet, or smartphone.
outcome
Coherent platform.
The redesigned myAudi Portal showcases a sleek and modern interface, carefully crafted to provide intuitive navigation and effortless interaction. Users will find an array of options and tools to explore. From checking the vehicle statuses such as fuel level, mileage, and alerts to scheduling service appointments and accessing roadside assistance.
The new myAudi app is even more convenient than before and offers better comfort in everyday use. Car dashboard, has been greatly simplified, information such as car status is now displayed in cards. Moreover, the introduction of a quick actions tile ensures instant access to essential vehicle functions.
outcome
Coherent platform.
The redesigned myAudi Portal showcases a sleek and modern interface, carefully crafted to provide intuitive navigation and effortless interaction. Users will find an array of options and tools to explore. From checking the vehicle statuses such as fuel level, mileage, and alerts to scheduling service appointments and accessing roadside assistance.
The new myAudi app is even more convenient than before and offers better comfort in everyday use. Car dashboard, has been greatly simplified, information such as car status is now displayed in cards. Moreover, the introduction of a quick actions tile ensures instant access to essential vehicle functions.
outcome
Coherent platform.
The redesigned myAudi Portal showcases a sleek and modern interface, carefully crafted to provide intuitive navigation and effortless interaction. Users will find an array of options and tools to explore. From checking the vehicle statuses such as fuel level, mileage, and alerts to scheduling service appointments and accessing roadside assistance.
The new myAudi app is even more convenient than before and offers better comfort in everyday use. Car dashboard, has been greatly simplified, information such as car status is now displayed in cards. Moreover, the introduction of a quick actions tile ensures instant access to essential vehicle functions.
outcome
Coherent platform.
The redesigned myAudi Portal showcases a sleek and modern interface, carefully crafted to provide intuitive navigation and effortless interaction. Users will find an array of options and tools to explore. From checking the vehicle statuses such as fuel level, mileage, and alerts to scheduling service appointments and accessing roadside assistance.
The new myAudi app is even more convenient than before and offers better comfort in everyday use. Car dashboard, has been greatly simplified, information such as car status is now displayed in cards. Moreover, the introduction of a quick actions tile ensures instant access to essential vehicle functions.
Users can effortlessly view essential details such as fuel level, mileage, and maintenance alerts, ensuring they stay informed and proactive in managing vehicle's well-being.
Users can effortlessly view essential details such as fuel level, mileage, and maintenance alerts, ensuring they stay informed and proactive in managing vehicle's well-being.
Users can effortlessly view essential details such as fuel level, mileage, and maintenance alerts, ensuring they stay informed and proactive in managing vehicle's well-being.
summary
summary
The myAudi redesign is a transformative update that brings a host of improvements to the online portal and mobile app. It prioritizes clarity and ease of navigation across various devices, ensuring seamless access from desktops, tablets, and smartphones. The redesign redefines the digital Audi experience, making it more engaging, convenient, and visually appealing for Audi owners.
The myAudi redesign is a transformative update that brings a host of improvements to the online portal and mobile app. It prioritizes clarity and ease of navigation across various devices, ensuring seamless access from desktops, tablets, and smartphones. The redesign redefines the digital Audi experience, making it more engaging, convenient, and visually appealing for Audi owners.
The myAudi redesign is a transformative update that brings a host of improvements to the online portal and mobile app. It prioritizes clarity and ease of navigation across various devices, ensuring seamless access from desktops, tablets, and smartphones. The redesign redefines the digital Audi experience, making it more engaging, convenient, and visually appealing for Audi owners.
4.5
App Store rating
Increase in app rating after redesign (from 3.8 to 4.5).
4.5
App Store rating
Increase in app rating after redesign (from 3.8 to 4.5).
4.5
App Store rating
Increase in app rating after redesign (from 3.8 to 4.5).
4.5
App Store rating
Increase in app rating after redesign (from 3.8 to 4.5).
200 000
App downloads
The myAudi app has been downloaded more than 200,000 times, indicating significant user interest.
200 000
App downloads
The myAudi app has been downloaded more than 200,000 times, indicating significant user interest.
200 000
App downloads
The myAudi app has been downloaded more than 200,000 times, indicating significant user interest.
200 000
App downloads
The myAudi app has been downloaded more than 200,000 times, indicating significant user interest.
#7
In the “Auto & Vehicles”
The application ranks 7th in the "Auto & Vehicles" category in Germany, which proves its popularity among users.
#7
In the “Auto & Vehicles”
The application ranks 7th in the "Auto & Vehicles" category in Germany, which proves its popularity among users.
#7
In the “Auto & Vehicles”
The application ranks 7th in the "Auto & Vehicles" category in Germany, which proves its popularity among users.
#7
In the “Auto & Vehicles”
The application ranks 7th in the "Auto & Vehicles" category in Germany, which proves its popularity among users.
View the live version.
Stakeholders:
Audi AG, SinnerSchrader, Quartett Mobile, Büro am Draht.
View the live version.
Stakeholders:
Audi AG, SinnerSchrader, Quartett Mobile, Büro am Draht.
View the live version.
Stakeholders:
Audi AG, SinnerSchrader, Quartett Mobile, Büro am Draht.
View the live version.
Stakeholders:
Audi AG, SinnerSchrader, Quartett Mobile, Büro am Draht.
Ready to launch?
Let’s talk.
2025 © Brava. All rights reserved.
Ready to launch?
Let’s talk.
2025 © Brava. All rights reserved.
Ready to launch?
Let’s talk.
2025 © Brava. All rights reserved.
Ready to launch?
Let’s talk.
2025 © Brava. All rights reserved.